The Journey of Hassan: How a Yemeni Farmer Preserves the World’s Oldest Coffee Legacy

High in the mountains of Haraz, where clouds rest on peaks carved by centuries of history, lives a farmer named Hassan Al-Mahdi. His family has cultivated Yemeni coffee for more than 300 years — long before the world even knew what “specialty coffee” meant.

Hassan wakes up every morning before sunrise. He steps into terraces built by his great-grandfathers, where each stone still carries the marks of their hands. For him, coffee is not just a crop — it is a legacy.

“My coffee trees are like my children,” he says.
“They depend on me, and I depend on them.”

Unlike modern farms around the world, Hassan uses pure traditional methods:

  • No chemicals
  • No irrigation systems
  • The coffee relies solely on mountain rainwater and natural soil minerals
  • The cherries ripen slowly, giving the beans their legendary density and flavor.
  • His story mirrors the story of Yemeni coffee itself — the world’s first cultivated coffee, the bean that once traveled from Mocha Port to Europe, shaping the global coffee culture.
  • A Struggle That Preserves Quality
  • For years, Hassan battled drought, road closures, and transportation difficulties. Many farmers quit.
  • But Hassan stayed.
  • One year, after losing half his crops, he told his wife:
  • “If I leave the land, the land will forget me.
  • But if I stay… the world will remember our coffee.”
  • Today, roasters from America, Korea, and Europe compete to buy his coffee — drawn by:
  • its rare fruit-forward notes,
  • natural drying process,
  • and the unmistakable Yemeni aroma.
  • From Haraz to the World — Through Sand Coffee
  • In 2024, Sand Coffee became one of the few suppliers who work directly with farmers like Hassan — ensuring:
  • Fair pricing for farmers
  • Consistent quality for roasters
  • Authentic green Yemeni coffee for global customers
  • When you buy Yemeni green coffee, you’re not just purchasing beans —
  • you are helping preserve a culture, a family, and a heritage older than modern coffee itself.
  • Why Yemeni Coffee Is Worth the Journey
  • Yemeni coffee remains unmatched because:
  • It grows naturally on untouched volcanic mountains
  • It is hand-picked cherry by cherry
  • It is sun-dried on rooftops
  • It carries centuries of culture in each cup
  • Every sip tells a story — and Hassan’s story is just one of thousands

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